Twitter crucial for gourmet food trucks

Posted: September 26th, 2009 | Filed under: social media | Tags: food truck business, gourmet food trucks, observation, twitter |

It is entirely fascinating to watch the growth of gourmet food trucks in some of the major cities in the last year or so. Clearly there’s an audience out there hungry for convenient gourmet food. Even more fascinating though is the use of twitter for all these mobile food businesses. It makes so much sense it makes you wonder why would anyone in this business *not* use twitter for growth – it’s free, easy to use, rapidly broadcast your locations or promotions with super ease.

As of today, here are some of the food truck brands (in LA and NY) and the numbers of twitter followers they have -

LA
kogibbq 44,364
Sprinklesmobile 6,885
CoolHaus 5,667
nomnomtruck 3,492
Marked5 2,589

NYC
waffletruck 3,462
RickshawTruck 3,280
Green_Truck 3,219
schnitzeltruck 2,467
TheTreatsTruck 2,407

There are many other food trucks business in LA and NY. The ones that seem to stand out more are the ones with a unique style/offering. And the ones listed above are the ones that seem to have the most followers. The leader with the most following is LA’s Kogi bbq tacos with 44K+ followers. However, looking at how it compares to other food trucks, it makes you wonder if the Kogibbq number is super inflated even though there are frequently 300+ people visiting them at the announced location.  Most of these businesses would say that Twitter made their growth possible.

For any businesses that travel to different locations of a city, has a group of customers that are frequent users of social media sites, and where frequent location updates would bring more businesses, twitter may just be the right solution to consider.