Your emails are costing you

Posted: October 5th, 2009 | Filed under: fail, just tips, marketing | Tags: email campaigns, emails, fail, opt-in lists |

Economy is shaky, people are spending less, businesses are turning up a notch on their marketing efforts to drive sales. Makes sense. Some of the brands I purchased from before  (most noticeably Victoria’s Secret and Endless – I’m looking at you) thought a daily email with different deals is one way of driving sales. Send me enough deals and surely I will take the bait eventually, right? Wrong.

The daily email deals are annoying after one week, then feels like spam after a few weeks, then it becomes unbearable – I went and unsubscribed from the brands. Now I won’t be notified of future deals, which is opportunities lost for these brands.

Just because email is free doesn’t mean you should contact your opt-in subscribers list every day (unless your business model IS about daily deals like Groupon). Bombarding your list constantly with emails will come off as spammy, downgrade your brand experience for your customers and could cost you your businesses.