What’s ahead?
Posted: October 20th, 2011 | Filed under: marketing, mobile, social media, technology, trends | |
Trends help us figure out what’s ahead. Looking at the Internet Trends by Mary Meeker of KPCB, we can get a sense of what to expect in 2012.
A couple of highlights are:
Web and Social:
- 81% of Users of Top Global Internet Properties are Outside of USA
- Social networkers exceed internet users and 70% of them use Facebook
- eCommerce continues to gain share from offline, with mobile commerce also accelerating (leading the charge are eBay, Paypal, Amazon, Target, and Square)
- Local commerce rejuvenated by mobile
- Time spent on Social Networking Sites surpassed portals in June 2011 in USA (this is Significant!)
Mobile:
- Smartphones surpassed Featured Phone shipments in W. Europe and USA, rest of world to follow
- Mobile Usage and Mobile Search growing rapidly, leading to Mobile Advertising ramping quickly in all geographies
- Global Mobile Apps and Mobile Advertising spending is at $12B in 2011
Around the bend:
- The Next Big Thing will be online audio, sound is going to be bigger than video
- Mega-trend of 21st Century will be the empowerment of people via connected mobile devices
See the full presentation below for all the insightful forecasts on what’s ahead!
